A rebranding and relaunching exercise to revive a transfer decal based paper game that was popular back in the 1970s and 80s. To visually tie the logo to the actual game play, a “peeling” effect was created. Colours and fonts were updated to create a fresher, more vibrant and relevant brand.
Among the marketing collateral created include packaging, an e-commerce website, a limited edition nooka nooka toy, t-shirt, media kit and advertisers’ guidebook. We even had a hand in creating some new titles featuring scenes of a city, beach and the world atlas just to name a few.
Kalkitos
