In 2016, Hatch worked together with SDT (Singapore Dance Theatre) to create a new brand image that would expand their reach and appeal to a younger audience. We introduced the element of storytelling through a new concept based approach. Equipped with this, we were able to achieve more focused and visually captivating campaigns, that drew more attention and garnered more sales as a result.
The advertising theme for 2017 was “Season of Bliss”, a year lined up with performances that immersed audiences in the brilliance of dance. This was expressed in the campaign through blissful colours, expressive type, and dance moves, capturing the essence of each performance uniquely.
SDT 2017 Creative Campaign
