Branding

Salon Royale

With a name like Salon Royale, the first and only hair salon located on the Sentosa island of Singapore needed an identity that would express its brand of premium, pampering service that was unlike any other salon in town.

For this project, we collaborated extensively with Ideas Empire to develop its branding and interior design. A logo designed in the likes of a royal coat of arms was created by styling the two

“S”s taken from the salon’s acronym to visually replicate a lady’s crowning tresses, and anchoring the mark with a pair of scissors to cleverly reference the salon’s business.

Elements from the identity were subsequently incorporated into a series of packaging items and playful carrier bags to extend the brand image.