For this quirky online portal that aims to report news from an unexpected perspective, we created a logo that looked like an alien tv character shaped in the letter “M” – always hovering and ready to zoom off to capture interesting stories.

By applying the logo in a way that looked like it was peeking from the corners of the stationery, a fun and cheeky image was created.

A series of ads was also proposed to highlight the brand’s focus on unconventional news reporting. As demonstrated in the creatives shown here, puts heavy emphasis on the lighter side of life.