Working closely with Ideas Empire, we embarked on a rebranding and relaunching exercise to revive a transfer decalbased paper game that was popular back in the 1970s and 80s.

While leveraging the old logo’s top of mind appeal, many aspects such as colours and fonts were updated to create a fresher, more vibrant and relevant brand. To visually tie the logo to the actual game play, a “peeling” effect was created.

A tagline, referencing the game’s ability to let players create their own unique stories, was also incorporated into the logo.

We even had a hand in creating some new titles featuring scenes of a city, beach and the world atlas. Among the marketing collateral created include media kits, advertisers’ guidebook and an e-commerce website.